Journal ID : ALS-10-08-2020-5490
[Volume - 10, Issue - 03]
Total View : 641
Title : Consumers’ Life Affective Commitment in terms of Trust and Commitment to the Company
Abstract :

Using a two by two experiment design, this paper examines the relations between variables of familiarity, task complexity, affective commitment, and satisfaction in individual level and in group level separately. It found that individual familiarity and task complexity have impacts upon affective commitment; affective commitment mediates both the variables and satisfaction. Familiarity and task complexity have no interactive relations in between. Without affective commitment, relations between familiarity and satisfaction will change from positive to negative. The relations found in individual level is enlarged in group level. The implication and future research direction are discussed and the relational change from individual level to group level is also present

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